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Samsung regains smartphone leadership | GulfNews.com

Samsung regains smartphone leadership | GulfNews.com

The Android World Order

The Android World Order

The world today is radically changing with each passing second. From climate changes resulting in deadly earthquakes and tsunamis, economic meltdown pushing countries to bankruptcy and mobile phones bridging the communication divide.

In the evolution of the mobile industry, smartphones have been a major catalyst fusing into the very fabric of our everyday life with convenience and ease enabling users to execute the least to the most difficult tasks all-in-one place and on the go

It all started with IBM’s Simon in 1993 (Simon was part mobile phone, part PDA, part fax machine and part pager with calendar, calculator and address book apps), followed by Nokia’s Communicator series in 1996 (sporting Symbian OS they include Nokia 9000, 9110, 9110i), Ericsson dropped the GS88 smartphone in 1997 and R380 in 2000. The Kyocera 6035 brought the Palm OS into the market in 2001 before Palm Inc. merged with Handspring in 2002 to bring on board the Palm Treo series. Microsoft made a run for the smartphone world in 2001 with the Pocket PC as the first ‘Windows Powered’ smartphone.

IBM Simon

  

Nokia Communicator

Palm Treo

The years preceding 2005 marked a major era in the smartphone industry as Google Inc. buys Android Inc. (2005) , Blackberry from RIM introduces Blackberry Pearl (2006) Apple hits the market with the iPhone running on the iOS (2007), HTC launch the first Android powered device – HTC Dream (2008).

Basically the Android platform is a Linux based operating system (OS) for mobile devices developed by the Open Handset Alliance ( a consortium of 86 hardware, software and telecommunications companies led by Google). The name Android is from the Greek word andr- meaning ‘man or male’ and the suffix –eides meaning ‘alike or of the species’. Together this means ‘being human’.

Below is a brief take on the different Android OS versions released since its inception

§  Android 1.0 (released 28th September 2008)

§  Android 1.5 – Cupcake (released 30th April 2009)

§  Android 1.6 – Donut (released 15th September 2009)

§  Android 2.0 – Éclair (released 26th October 2009)

§  Android 2.2 – Froyo (released 20th May 2010)

§  Android 2.3 – Gingerbread (released 6th December 2010)

§  Android 3.0 – Honeycomb (released 10th May 2011)

§  Android 4.0 – Ice Cream Sandwich (released 19th October 2011)

On a lighter note, I feel more comfy knowing that all Android releases are named after foods (who wouldn’t?)

Android’s market sucesses at a glance:

§  Current global market share pegged at 59% Q1 2012 (from a 2.8% global market share in Q2 2009)

§  331 million activated devices worldwide

§  934 daily device activations

 

These explosive growth year on year have generated questions as to the secret behind Android’s success. A lot of experts have asserted that Apple’s iPhone success is resposible for this growth while others claim Verizon Wireless is responsible for the ‘Droid’ brand success.

My take on this rapid success is that it is a function of consumer satisfaction. I feel what Google Inc. simply achieved with the Android platform is

1.     Accessibility via Partnerships (Unity in Diversity)

Breaking the usual mobile norm of one brand – one OS (which I feel is killing the giants like Nokia and RIM) Google have partnered Samsung, HTC, Motorola, Sony and other big names in the industry to ensure distribution within these brands and a healthy competition among partners.

2.     Freedom (The Consumer is King)

Google have blown up the consumers ego by allowing them to have a platform that enables them to have things done their way. Unlike the iOS with a lot of restrictions, Android users have access to tweak a whole lot which has made it a goldmine for developers thus causing the Android App market to jump 10 billion downloads as at December 2011.

3.     Good Pricing (Who said Value for Money isn’t important?)

Google Inc. had to subsidize to keep the pricing of these Android devices low. This has been a key winning strategy looking at the global economy today. Infograhic II (above) shows the adoption rate of the Android is 4x iPhone adoption rate.

After all the comparisons and business implications, what are the real features that have made the ‘Android Rave’ so unique?

Considering its latest release Android 4.0 otherwise known as Ice Cream Sandwich (ICS) – Yummy!!

1.     Re-designed User Interface – A whole new more solid interface giving the OS a more consistent view and feel

2.     Virtual Button – Away with all those hard home, back, menu and search keys. All have been moved on to the touchscreen

3.     Better Menu Organization and Navigation – Cashing in on the functionality of widgets all menus have been reorganized for easy workflow and navigation.

4.     Face Unlock – Besides offering users the regular PIN and pattern unlock, the slide unlock feature has been included (allowing Apple converts feel at home) yet the biggest remains the face-recognition unlock system.

5.     Data Usage View – A major break for Android over iOS lets you know how your data plan is being used up.

6.     Android Beam – A near field communication (NFC) based feature that allows you make purchases by phone and even share data

7.     Better Google Services & Apps – Improving on their core services ranging from Gmail, Google Search, YouTube etc. Most notable is the 3D Maps with voice directions. This feature has got Apple users asking for more.

8.     Better Keyboard – More accurate and revamped keyboard offering better error correction and spell checker.

Many more transformations are expected from the Droid Development Labs so the next time you see the ‘Droid’ give it the salute of a game changer!

WHAT I BELIEVE

I Believe 

That just because two people argue, it doesn't mean they don't love each other. And just because they don't argue, it doesn't mean they do love each other. I Believe

That we don't have to change friends if we understand that friends change. 

I Believe

That no matter how good a friend is, they're going to hurt you every once in a while 

and you must forgive them for that. 

I Believe

That true friendship continues to grow, even over the longest distance. Same goes for true love. 

I Believe

That you can do something in an instant that will give you heartache for life. 

I Believe

That you should always leave loved ones with loving words. It may be the last time you see them. 

I Believe

That you can keep going long after you think you can't. 

I Believe

That we are responsible for what we do, no matter how we feel. 

I Believe

That either you control your attitude or it controls you. 

I Believe

That heroes are the people who do what has to be done when it needs to be done, regardless of the consequences. 

I Believe

That my best friend and I can do anything or nothing and have the best time. 

I Believe

That sometimes the people you expect to kick you when you're down will be the ones to help you get back up. 

I Believe

That sometimes when I'm angry I have the right to be angry, but that doesn't give me the right to be cruel. 

I Believe

That maturity has more to do with what types of experiences you've had, what you've learned from them and less to do with  how many birthdays you've celebrated. 

I Believe

That it isn't always enough, to be forgiven by others.Sometimes, you have to learn to forgive yourself